The Centre

Year

2023

Industry

Not-for-profit

What we did

Brand research

Logo design

Brand identity

Brand guidelines

Print design

Yael and her team were extremely efficient and professional

Despite having a difficult remit, Yael and her team have positioned the branding, copy and design with pinpoint accuracy to produce really high quality content for us.

Yoel Levenson, The Centre

A home, a haven - and some hope

The Centre is a place where every boy is accounted for, where every boy
is welcomed with open arms.

We faced a design challenge since the brand needed to resonate with both the boys and the donors. Striking the right balance was crucial; a design too conservative for the boys would miss the mark, and a design too edgy might not connect with donors.

The result? A brand that is edgy, modern, and vibey – a place where every boy feels part of the club, and donors are inspired to contribute.