Despite having a difficult remit, Yael and her team have positioned the branding, copy and design with pinpoint accuracy to produce really high quality content for us.
The Centre is a place where every boy is accounted for, where every boyis welcomed with open arms.
We faced a design challenge since the brand needed to resonate with both the boys and the donors. Striking the right balance was crucial; a design too conservative for the boys would miss the mark, and a design too edgy might not connect with donors.
The result? A brand that is edgy, modern, and vibey – a place where every boy feels part of the club, and donors are inspired to contribute.