Illustration on the website

CASE STUDY

How we put Techloq “two steps ahead” of their competitors and set them up for a successful future

Our services

Branding

Visual benchmarking
Identity development
Brand guidelines

User experience design

Creative direction
Website design
Design system
Illustration
Animations

Our services

Branding

Visual benchmarking
Identity development
Brand guidelines

User experience design

Creative direction
Website design
Design system
Illustration
Animations

Hero Section on the large screen

Feature Section on the website

Hero Section on the large screen

“When we first saw the design of the new website, we were blown away —

It was exactly what we asked for, and more.

It goes way beyond just bringing us up to date, it takes us to a completely different level and puts us two steps ahead of our competitors.

We’re excited for the impact this will have on our 40,000 customers and can’t wait to share our rebrand with them” –

Osher Sternlicht and Ivan Hilton, Techloq

LET’S REWIND AND TALK ABOUT...

The problem

In just five years, Techloq went from start-up to industry leader, providing internet filters to keep the online world safer.

Their fast paced success triggered three core challenges:

1. They were getting inundated with enquiries from new customers due to an outdated onboarding process.

2. Their 5 year-old website failed to reflect their brilliance as industry leaders and wasn’t offering their users an optimal experience.

3. Their branding felt a little messy as varying colours and logos were being used, and it hadn’t been designed to connect with their target audience today.

“Not only were these challenges holding us back from giving our customers the best possible service, but they were also holding us back from achieving future goals to scale and expand.”

Ivan Hilton, Techloq

WE MADE A DIAGNOSIS AND GAVE...

The solution

We took a birds-eye view of their entire business — their website, branding, and user experience throughout. This can be hard to do when you’re involved in running the business on a day to day basis — or have a specific expertise.

But our expertise is to look at the bigger picture with a laser focus.


The solution was crystal clear.

Techloq needed:

1.  Detailed customer research to fully understand the problems, needs, and desires of their new and expanded audience

2. A user-enhanced onboarding experience to make new customers feel great about their investment and reduce enquiries so staff could focus on their areas of genius

3. New branding to connect with their target audience and give a memorable, unique, and timeless look that they could use for years to come

4. A freshly designed website that positions them as the cutting-edge industry leaders they are, with phenomenal user experience to increase retention

5. Copy that resonates with their target audience and moves them through the website to increase conversions

SO, LET’S A TAKE A PEEK AT...

The work

The Logo

Symmetrical, simple, and strong

Techloq didn’t want a completely new logo — so we used the original to inspire a new, modern look.

 

We manipulated and customised a new font to make it completely unique.
Then we cut through the ‘Q” so it was identifiable with their original logo — but more modern and much stronger.

Primary colours

Colours were selected following in-depth research of customers’ emotions.
We opted for a professional and calming blue with a bold black and sharp grey.

Blue

HEX

#5540EB

Black

HEX

#000000

White

HEX

#FFFFFF

Gray

HEX

#F2F2F2

Secondary colours

Vibrant and head-turning, this colour palette brings a cutting edge vibe to the brand to set it apart from the competition.

Yellow

HEX

#FFD600

Orange

HEX

#FD853A

Purple

HEX

#9B8AFB

Pink

HEX

#F670C7

New typeface

This easy to read, versatile, high-end Swiss font was the winner… equally beautiful on print and online, in small or in large sizes, come rain or come sunshine.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
!@#$%^&*()_+

Euclid Circular A

Light

Join the revolution

Regular

Join the revolution

Medium

Join the revolution

Semi Bold

Join the revolution

Bold

Join the revolution

Visual identity

The Techloq visual images are always sharp, bold and uncluttered.
The people are always smiling, relaxed and confident.

Brand messaging guide

AKA the design bible. Our 47-page guide tells Techloq’s story and will become an essential read for new and old employees alike. It also explains exactly how to use the new brand identity going forward so they always show up consistently.

Brand messaging guide

Drag

UX audit and research process

Customer interviews, surveys, and a detailed UX audit were carried out to identify current gaps, as well as customer needs, before we designed the new website.

Web design and copy

We crafted a confident tone of voice and sharp web design to reflect the value of their product. UX and accessibility best practices were used throughout to make it a seamless experience for all.

Design system

We built a detailed design system so every button, font, icon, and colour
is on brand. A crucial system to have as Techloq continue to grow and deepen
their brand independently.

Essential if you want to have:

✅ Top notch UX quality and consistency

✅ Better team collaboration

✅ Greater efficiency

✅ Fewer costs and errors

Complex to create but easy to use. Built to scale at speed.

Design System

Portal UX design and copy

After in-depth research and an audit of the old portal, we created a new portal with a modern interface and tightened UX copy to enhance the user experience.

Old portal

New portal

IT’S TIME TO REVEAL…

The result

A modern logo and memorable brand colours to make Techloq stand out from the competition.
A simple typography that invites you to read on… Compelling copy to increase existing web traffic conversions and get more sign-ups. A clean easy-to-use website that reflects their value. Top notch user experience from first browse to onboarding and beyond. A design system to scale at speed. Oh, and one very happy client.

“Yael and her team put a huge amount of energy into this project and you can tell —

It was a delight to work with Discovery Design Studio, they clearly love their work.

They showed us great patience and expertly managed the process throughout, including managing team feedback.

They also gave us valuable insight into what our customers (and non-customers) think about us. Not only does that mean our design should connect with our audience but it has given us a greater understanding which will help for all future marketing.

We can't wait to launch!

Osher Sternlicht and Ivan Hilton, Techloq

Want results like this for your business?

Want results like this for your business?