Visual benchmarkingIdentity developmentBrand guidelines
Creative directionWebsite designDesign systemIllustrationAnimations
It was exactly what we asked for, and more.
It goes way beyond just bringing us up to date, it takes us to a completely different level and puts us two steps ahead of our competitors.
We’re excited for the impact this will have on our 40,000 customers and can’t wait to share our rebrand with them” –
In just five years, Techloq went from start-up to industry leader, providing internet filters to keep the online world safer.
Their fast paced success triggered three core challenges:
1. They were getting inundated with enquiries from new customers due to an outdated onboarding process.
2. Their 5 year-old website failed to reflect their brilliance as industry leaders and wasn’t offering their users an optimal experience.
3. Their branding felt a little messy as varying colours and logos were being used, and it hadn’t been designed to connect with their target audience today.
“Not only were these challenges holding us back from giving our customers the best possible service, but they were also holding us back from achieving future goals to scale and expand.” –
We took a birds-eye view of their entire business — their website, branding, and user experience throughout. This can be hard to do when you’re involved in running the business on a day to day basis — or have a specific expertise.
But our expertise is to look at the bigger picture with a laser focus.
The solution was crystal clear.
1. Detailed customer research to fully understand the problems, needs, and desires of their new and expanded audience
2. A user-enhanced onboarding experience to make new customers feel great about their investment and reduce enquiries so staff could focus on their areas of genius
3. New branding to connect with their target audience and give a memorable, unique, and timeless look that they could use for years to come
4. A freshly designed website that positions them as the cutting-edge industry leaders they are, with phenomenal user experience to increase retention
5. Copy that resonates with their target audience and moves them through the website to increase conversions
Techloq didn’t want a completely new logo — so we used the original to inspire a new, modern look.
We manipulated and customised a new font to make it completely unique.Then we cut through the ‘Q” so it was identifiable with their original logo — but more modern and much stronger.
Colours were selected following in-depth research of customers’ emotions.We opted for a professional and calming blue with a bold black and sharp grey.
Vibrant and head-turning, this colour palette brings a cutting edge vibe to the brand to set it apart from the competition.
This easy to read, versatile, high-end Swiss font was the winner… equally beautiful on print and online, in small or in large sizes, come rain or come sunshine.
The Techloq visual images are always sharp, bold and uncluttered.The people are always smiling, relaxed and confident.
AKA the design bible. Our 47-page guide tells Techloq’s story and will become an essential read for new and old employees alike. It also explains exactly how to use the new brand identity going forward so they always show up consistently.
Customer interviews, surveys, and a detailed UX audit were carried out to identify current gaps, as well as customer needs, before we designed the new website.
We crafted a confident tone of voice and sharp web design to reflect the value of their product. UX and accessibility best practices were used throughout to make it a seamless experience for all.
We built a detailed design system so every button, font, icon, and colouris on brand. A crucial system to have as Techloq continue to grow and deepentheir brand independently.
Essential if you want to have:
✅ Top notch UX quality and consistency
✅ Better team collaboration
✅ Greater efficiency
✅ Fewer costs and errors
Complex to create but easy to use. Built to scale at speed.
After in-depth research and an audit of the old portal, we created a new portal with a modern interface and tightened UX copy to enhance the user experience.
IT’S TIME TO REVEAL…
A modern logo and memorable brand colours to make Techloq stand out from the competition.A simple typography that invites you to read on… Compelling copy to increase existing web traffic conversions and get more sign-ups. A clean easy-to-use website that reflects their value. Top notch user experience from first browse to onboarding and beyond. A design system to scale at speed. Oh, and one very happy client.
It was a delight to work with Discovery Design Studio, they clearly love their work.
They showed us great patience and expertly managed the process throughout, including managing team feedback.
They also gave us valuable insight into what our customers (and non-customers) think about us. Not only does that mean our design should connect with our audience but it has given us a greater understanding which will help for all future marketing.