The Logo
Symmetrical, simple, and strong
Techloq didn’t want a completely new logo — so we used the original to inspire a new, modern look.
We manipulated and customised a new font to make it completely unique. Then we cut through the ‘Q” so it was identifiable with their original logo —
but more modern and much stronger.
Old logo
New logo
The Idea
Strong, simple, memorable.
Accurate and precise
internet filtering.
Accurate and precise internet filtering.
Refine shapes and forms
using grid systems.
Primary colours
Colours were selected following in-depth research of customers’
emotions. We opted for a professional and calming blue with a bold
black and sharp grey.
Blue
HEX #5540EB
Black
HEX #000000
White
HEX #FFFFFF
Gray
HEX #F2F2F2
Secondary colours
Vibrant and head-turning, this colour palette brings a cutting edge
vibe to the brand to set it apart from the competition.
Yellow
HEX #FFD600
Orange
HEX #FD853A
Purple
HEX #9B8AFB
Pink
HEX #F670C7
New typeface
This easy to read, versatile, high-end Swiss font was the winner…
equally beautiful on print and online, in small or in large sizes,
come rain or come sunshine.
Euclid Circular A
Light
Join the revolution
Regular
Join the revolution
Medium
Join the revolution
Semi Bold
Join the revolution
Bold
Join the revolution
Visual identity
The Techloq visual images are always sharp, bold and uncluttered.
The people are always smiling, relaxed and confident.
Brand messaging guide
AKA the design bible. Our 47-page guide tells Techloq’s story and will become an essential read for new and old employees alike. It also
explains exactly how to use the new brand identity going forward so
they always show up consistently.
